Q: What are some pitfalls that other like-brands should be aware of in terms of building a brand and protecting it?
Kiyosaki: Your brand must serve first. It must be based on a higher mission. The Rich Dad mission is to elevate the financial well being of humanity. It’s not about making money. If you stay focused on serving, the money will come. Protecting the brand has been a lesson in humility. I tried ignoring impostors, but in the end I had to take my own advice get help. And, again, I was inspired by my rich dad’s advice: “If you’re the smartest guy on your team…your team’s in trouble.” I had to go outside myself, my own knowledge and skills and experience and find a partner who shared my passion and brought the needed skills and experience to protect the brand. Sometimes the hardest thing to do is to trust your team. It’s a lesson I’ve had to relearn quite a few times.
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