All Sessions are held in the
Jindal School of Management, The University of Texas at Dallas.
Click here to register for the entire series or click on individual session to register for a single session.
Program Outline
Sept. 14, 2012
8:30AM-3:30PM
| Entrepreneurship 101 - Getting Started Session A
- Are you an entrepreneur?
- Getting started - where do good ideas come from?
- Understanding customers - creating and capturing value
- Evaluating your business idea
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Oct. 12, 2012
8:30AM-3:30PM
|
Creating Value for Your Customers
Session B
- Who is your customer? What are his needs?
- Understanding what customers value
- Pricing/positioning/communicating value
- Crafting a compelling value proposition
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|
Nov. 9, 2012
8:30AM-3:30PM
|
Capturing Value for the Entrepreneur
Session C
- Capturing value for the entrepreneur and investors
- Business models: design and development
- Creating and sustaining competitive advantage
- Entrepreneurial business strategies
- Exit strategies
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Jan. 11, 2013
8:30AM-3:30PM
|
Legal and Governance Issues for the Entrepreneur
Session D
- Legal and governance issues - an overview
- When do you need a lawyer? When can you get by without one?
- Protecting your intellectual property
- Legal structures: alternative, pros and cons
- Negotiating the jungle of employment law
- Securities laws: how do they affect me?
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Feb. 8, 2013
8:30AM-3:30PM
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The Business Plan and Investor Pitch
Session E
- Do you need a business plan? What are your objectives?
- What are investors looking for?
- The essentials of a business plan
- The most important two minutes: the elevator pitch
- Crafting and delivering your message
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Mar. 8, 2013
8:30AM-3:30PM
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What is your Product/Service Offering?
Session F
- The business context of product/service innovation
- The role of creativity and innovation
- Product/service development: strategy and process
- Positioning your product/service in a competitive market
- Changing paradigms: evolving concepts of market positioning
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Apr. 12, 2013
8:30AM-3:30PM
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Building the Startup Team
Session G
- What skills does your venture need? When?
- Organizational structures: options and alternatives
- Recruiting, hiring, retention and employee development
- Compensation and benefits
- Nurturing the organizational culture
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May 10, 2013
8:30AM-3:30PM
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Financing Startup and Growth
Session H
- Sources of financing for new ventures
- Government programs: What is available?
- Due diligence: investor evaluation criteria
- Working with professional investors
- Managing financial resources: extending the runway
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June 14, 2013
8:30AM-3:30PM
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Positioning Your Company for Sustained and Profitable Growth
Session I
- What is your objective? What should it be?
- The critical period of transition: the Eight Hurdles
- Entrepreneurial leadership: from entrepreneur to CEO
- Anticipating and managing risks
- Avoiding the perils and the pitfalls
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